aswaaq announced its participation in the international endowment initiative announced by HH Sheikh Mohammed Bin Rashid to revive waqf as waqf is a great tool to develop societies. aswaaq participation came in a very innovative way by endowing a sales percentage from aswaaq private label products (أ)
to support Diabetes medical research in coordination with Sheikh Mohammed Bin Rashid Center for Awqaf and Endowment Consultancy. The new innovative concept of endowment gives the opportunity to innovate different aspects of endowment through services and products as it is not only limited to the real estate assets like the traditional waqf.
Mr. Ali Al Kalbani the Head of Governmental Relations and Partnerships in aswaaq said “we realize in aswaaq the importance of the developmental contributions of the private sector for the society and from this point came our participation in the international endowment initiative to revive waqf as part of the responsibility of aswaaq towards the society.”