Dubai, United Arab Emirates: 26th August 2015- aswaaq, kicked off today an innovative Back to School promotion with a grand prize of a school scholarship up to the value of AED 25,000.
aswaaq’s Back to School season runs from 24 August to 9 September, culminating in a mega raffle draw at Mizher community mall, where prizewinners will be announced. To enter, members of aswaaq’s Wafa loyalty program must purchase School products worth at least AED 250 per transaction during the promotional period.
In addition, Wafa members will have the chance to win AED 500 worth of Fun City vouchers, as well as 3% plus points on purchases.
Hind Al Falasi, Manager - Brand & Communications at aswaaq, said: “We designed this innovative promotion as part of our corporate social responsibility program, showcasing our commitment to supporting education. We’ve also published a booklet that includes key advice and tips for parents and students to follow in the new academic year.”
aswaaq is a responsible local retailer working towards a better neighborhood. Their ten shopping malls and supermarkets cover key areas in Dubai, and have the feel of an authentic, traditional and open-street market.