aswaaq

Our Strategy


Vision
To be benchmarked as a world-class retailer in the region.

Mission
To build a “Profitable”, “Competitive” and “Sustainable” business through our people,  continuous innovation and excellence by providing quality services and products to our customers and community”

Core Values
Dedication, Leadership, Innovation, Integrity, Professionalism, Speed, Teamwork, Transparency and fun.

Brand Promise

Awards & Achievements
A local brand with International standards closer to you!  Proudest moments.. We are delighted and honored when we are recognized for our achievements, including a bronze Design Lion for brand identity at the Cannes Lions International Advertising Festival.  Allow us to share with you some of our accolades and awards: 

Superbrand Award

aswaaq voted Superbrands four years in a row 2014 - 2015 - 2016 - 2017

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Cannes Award

aswaaq won Bronze Design Lion at the Cannes Lions International Advertising Festival in 2009. 

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CIO 100 Award

aswaaq LLC has been honored by The Middle East CIO 100 Award

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Dubai Quality Award

aswaaq receives the Dubai Quality Award for the year 2016

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Kentico - Site of the Month

aswaaq has been selected as one of the top ten websites by Kentico for the month of July 2016

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AON Hewitt Best Employers Middle East Award

aswaaq has been selected as one of the Best Employers Middle East for 2013 by AON Hewitt 

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DSES Award

aswaaq receives the Dubai Service Excellence Scheme Award for the Best Performing Brand for the 2016

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Gulf Customer Experience Award

aswaaq won The Gulf Customer Experience Awards in Retail Category for Best overall customer experience in 2015 and 2016.  The Gulf Customer Experience Awards recognises the very best in Customer Experience across all sectors of Industries in the region.

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HACCP Certification

aswaaq supermarkets are HACCP certified.
HACCP (Hazard Analysis and Critical Control Point) is a systematic approach in identifying, evaluating and controlling food safety hazards and designed to prevent the occurrence of potential food safety problems. 

Download PDF

ISO - OHSAS Certification

ISO14001-2015 (Environment Management System) Certification
ISO 9001:2015 Certification demonstrates aswaaq’s commitment to consistently providing products and services that meet and exceed customer expectations and applicable statutory and regulatory requirements. ISO Certification also validates organization’s focus on continual improvement and overall performance.  

ISO 9001:2015 (Quality Management System) Certification
ISO 9001:2015 Certification demonstrates aswaaq’s commitment to consistently providing products and services that meet and exceed customer expectations and applicable statutory and regulatory requirements. ISO Certification also validates organization’s focus on continual improvement and overall performance.

OHSAS 18001-2007 (Occupational Health and Safety Management System) Certification
OHSAS 18001 Certification demonstrates how seriously the organization has taken its health & safety responsibility. Efficient Health & Safety Management system makes a strong and clear statement to employees and other key stakeholders that their Safety is a major concern for the organization. 

Download PDF

Superbrand Award

aswaaq voted Superbrands four years in a row 2014 - 2015 - 2016 - 2017

Download PDF View URL

CIO 100 Award

aswaaq LLC has been honored by The Middle East CIO 100 Award

View URL

Cannes Award

aswaaq won Bronze Design Lion at the Cannes Lions International Advertising Festival in 2009. 

Download PDF

ISO - OHSAS Certification

ISO14001-2015 (Environment Management System) Certification
ISO 9001:2015 Certification demonstrates aswaaq’s commitment to consistently providing products and services that meet and exceed customer expectations and applicable statutory and regulatory requirements. ISO Certification also validates organization’s focus on continual improvement and overall performance.  

ISO 9001:2015 (Quality Management System) Certification
ISO 9001:2015 Certification demonstrates aswaaq’s commitment to consistently providing products and services that meet and exceed customer expectations and applicable statutory and regulatory requirements. ISO Certification also validates organization’s focus on continual improvement and overall performance.

OHSAS 18001-2007 (Occupational Health and Safety Management System) Certification
OHSAS 18001 Certification demonstrates how seriously the organization has taken its health & safety responsibility. Efficient Health & Safety Management system makes a strong and clear statement to employees and other key stakeholders that their Safety is a major concern for the organization. 

Download PDF

DSES Award

aswaaq receives the Dubai Service Excellence Scheme Award for the Best Performing Brand for the 2016

Download PDF View URL

Dubai Quality Award

aswaaq receives the Dubai Quality Award for the year 2016

View URL

HACCP Certification

aswaaq supermarkets are HACCP certified.
HACCP (Hazard Analysis and Critical Control Point) is a systematic approach in identifying, evaluating and controlling food safety hazards and designed to prevent the occurrence of potential food safety problems. 

Download PDF

Gulf Customer Experience Award

aswaaq won The Gulf Customer Experience Awards in Retail Category for Best overall customer experience in 2015 and 2016.  The Gulf Customer Experience Awards recognises the very best in Customer Experience across all sectors of Industries in the region.

Download PDF View URL

Kentico - Site of the Month

aswaaq has been selected as one of the top ten websites by Kentico for the month of July 2016

Download PDF View URL

AON Hewitt Best Employers Middle East Award

aswaaq has been selected as one of the Best Employers Middle East for 2013 by AON Hewitt 

Download PDF View URL