Our Strategy

aswaaq has long aimed to be benchmarked as a world-class retailer in the region.

We have always worked to build a profitable, competitive and sustainable business. We thrive on the power of our people, a spirit of continued innovation and a search of excellence. We provide quality services and products to our community of customers and stakeholders.

Key Drivers
We aim to improve our ROI, grow closer to our customer base, our employees and our community and, most importantly, to standardise, learn, innovate and grow.

Core Values
We believe in Dedication, Leadership, Innovation, Integrity, Professionalism, Speed, Teamwork, Transparency and Happiness.

Our Beliefs

Awards & Achievements
A local brand with International standards closer to you!  Proudest moments.. We are delighted and honored when we are recognized for our achievements, including a bronze Design Lion for brand identity at the Cannes Lions International Advertising Festival.  Allow us to share with you some of our accolades and awards: