We respect the privacy rights of our customers and online visitors (“you”, “your”, “yours”) and recognize the importance of protecting the information collected about you. We have adopted a Privacy Policy that guides how we collect, store, and use the information collected from you.

By visiting this webpage, you are accepting and consenting to the practices described in this Privacy Policy. By accessing / viewing the webpage, you acknowledge that you have read and understood the terms of this Privacy Policy and that you have agreed that you are authorized to share the information and have consented to the collection, use, disclosure, storage, transfer and/or processing of information (including your Personal Data) as described in this Privacy Policy. For the purposes of this policy, “Personal Data” means information that enables you to be identified as an individual or recognized directly or indirectly.

The following information is provided to enable our online visitors to be fully informed of our Privacy Policy.


We collect information (including Personal Data) on several occasions when: (i) you access our webpage; (ii) you create an account with us; (iii) you communicate with us; (iv) you respond to any marketing materials; (v) when you link your social media accounts with us and; or (vi) you register for a service being offered by us or any of our group companies.

For clarity, you are not obliged to provide your Personal Data to us.  However, if you do not provide your Personal Data to us, we may not be able to respond to your queries and/ or carry out any other actions that you require from us. If you are under the age of 18, you are must ensure that your parents or legal guardian consent on your behalf to the processing of your Personal Data as described in this Privacy Policy.


We collect data from a number of sources, either directly from the data subjects, or from customers, colleagues and public sources. We may collect the following:

  • Technical information (including Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, and other information and technology on the devices you use to access the Webpage or in relation to marketing emails we send to you;
  • Usage data, such as information on how you use the webpage, products and services or view any content on the webpage, including the time spent on the webpage, items and data searched for on the webpage, access times and dates;
  • Marketing and communications data, such as your preferences in receiving marketing from us and our third parties, your communication preferences and your chat, email or call history on the webpage or with third party customer service providers; and
  • Any other information that you may provide to us.


The purposes for which we use data, and the legal bases for such processing, are as follows:

  • To manage our business operations and customer relationships 
  • To make our web pages and web sites more personalized and easier to use.
  • To protect the security of our sites and information technology systems 
  • To provide relevant marketing in tune with personal preferences.
  • To ensure legal or regulatory compliance.
  • To respond to inquiries and provide customer service.

We may use your Personal Data for the verification of identity, marketing offers or internal analysis to provide you with a personalized shopping experience, communicating with you. Personal Data that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body.


We may process your information to provide you with, or enable our related corporations to provide you with, information, promotions and updates including advertising and marketing materials (“marketing material”) about our and/or our related corporations’ products and/or services as well as products and/or services of our and/or our related corporations’ preferred merchants and strategic partners.

Subject to your specific consent, we may also facilitate for our and/or our related corporations’ preferred merchants and strategic partners to provide you with marketing material about their products and/or services, which may be of interest to or benefit you. The aforementioned information, promotions and updates, including advertising and marketing materials may be sent to you via any one or more of the following examples: phone calls, text messages, online banners, emails or via other internet, social or application-based messaging system or any other means of communication. We do not sell or otherwise pass your details to third parties for marketing purposes.

To unsubscribe from marketing e-mail, please call us on 800-279 227.

Please note that objecting to our holding and using your information may prevent us from providing you with some of our products or services.


We may share data with affiliates, group companies, suppliers, delivery partners, service providers, banks and payment partners and with regulatory authorities (if required).


By using our webpage, you agree that we can place these types of cookies on your device and access them when you visit the site in the future. Our site uses cookies (very small files that are sent by us to your computer or other access devices) which we can access when you visit our site in future. Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our webpage, we may collect information from you automatically through cookies or similar technology. For further information, visit www.allaboutcookies.org.

Cookies in themselves do not identify the individual user, just the computer or device used. You are not obliged to accept cookies.  If you are concerned, you can set your computer or device either to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at any time. However, rejection of cookies may affect your use of our webpage as we will be unable to personalize aspects of your use of the webpage.  If you want to delete any cookies that are already present on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.


If for any reason you are concerned that the Personal Data held by us is inaccurate, incomplete or, where relevant, not up-to-date, and you wish to correct such Personal Data, you may make a request to us by contacting us at privacy@gmg.com. In relation to either a data access request or a data correction request, you should quote your name, address and phone/account number and provide brief details of the information you want a copy of or, as the case may be, you want to have corrected, in any such request.

You have the right to withdraw consent at any time, although such withdrawal will not affect the lawfulness of processing occurring prior to such withdrawal; or request access to and rectification or erasure of Personal Data, or request for request that processing of your data may be restricted.

Please note that we may decline to comply with your data access request in certain situations, for example when we are unable to confirm your identity or where information requested for is of a confidential commercial nature or in the event we receive repeated requests from you for access to the same information which burden or expense of providing access is disproportionate to the risks to your privacy.


We take reasonable care to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. We use top notch secure encryption, which encrypts your information before it is sent to us to protect it from unauthorized use.
We typically retain Personal Data related to marketing activities for as long as you accept marketing communications from us, and we will securely delete such data in accordance with applicable law upon request


If you require more information, please go to the Contact Us section of the webpage and send an email to privacy@gmg.com.


  • We may amend this Privacy Policy from time to time and the updated version shall apply and supersede any and all previous versions, including, leaflets or hard copy versions. You are encouraged to check our webpage and re-visit this Privacy Policy periodically for our most up-to-date Privacy Policy (as reflected by the date of the update set out at the top of this Privacy Policy). We will post the updated version of the Privacy & Cookies Statement on our Sites, and ask for your consent to the changes if legally required.


  • “you”, “your”, “yours” refers to the customer/user of the webpage
  • Privacy Policy refers to this Privacy Policy which describes how GMG collect, store, disclose, transfer, use and/or processing Personal Data.
  • webpage means the webpage(s) belonging to Aswaaq Retail LLC, under GMG group of companies which may subject to change from time to time.


Where we receive data from you about other customers or other individuals, you are responsible for ensuring that any such data is transferred to us in compliance with applicable data protection laws.

While we endeavor to always protect our systems, sites, operations and information against unauthorized access, use, modification and disclosure, due to the inherent nature of the Internet as an open global communications vehicle and other risk factors, we cannot guarantee that any information, during transmission or while stored on our systems, will be absolutely safe from intrusion by others or cyber threats.

You also have an important role in protecting Personal Data. You should not share any username, password or other authentication data provided to you with anyone, and we recommend that you do not re-use passwords across more than one webpage or application.  If you have any reason to believe that your username or password has been compromised, please contact us as detailed below.

This Privacy Policy does not apply to websites maintained by other companies or organizations to which we link and we or our group companies are not responsible for any personal information you submit to third parties via our webpage. Please ensure that you read the Privacy Policy of other such companies or organizations before submitting your details.


Your use of this webpage and any dispute arising out of such use is subject to the laws of the United Arab Emirates and any disputes arising hereof shall be presented solely before Courts of Dubai.